Tag: Audiences

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Green Arts Initiative

We are part of the GREEN ARTS INITIATIVE.

We are happy to announce that we are amongst the newest members of the Green Arts Initiative (GAI)! With over 300 members across the country, we are proud to be part of the Scottish cultural community’s efforts to actively reduce our environmental impact, and be at the forefront of creating a sustainable future for our sector and beyond.

Run by Creative Carbon Scotland, and supported by a steering group of Green Arts members, the initiative focuses on:

  • Facilitating the exchange of relevant knowledge, ideas, and experiences.
  • Strengthening the sustainability practices of arts organisations nationwide.

You can explore here: the GAI members’ area, and the complete GAI members’ list.
The network is open and free to join.

How can interactive video and real-time data visceralisation help audiences connect with their shared environment, and promote the reduction of urban air pollution?


Read also: how we use interactive video and data visceralisation to help audiences connect with their shared environment, and promote the reduction of urban air pollution, though our work-in-progress ‘This Place Has Its Own Air’.

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Audiences Conference Data Visceralisation Interactive Filmmaking Interactive Media News People Publications Research

‘DCAC 2023′

The hybrid 5th International Conference on Digital Culture & AudioVisual Challenges (DCAC 2023), hosted by the Department of Audio & Visual Arts (Ionian University), is taking place in Corfu (Greece) and online, this week, 12-13 May 2023. The aim of DCAC 2023 is to bring together technology, art and culture in the Digital Era; provide a forum on current research and applications; and deepen cooperation, exchange experiences, and good practices.

As part of the conference, Dr Polina Zioga and Dr Catherine M. Weir will present our new work-in-progress project ‘This Place Has Its Own Air’: A Proof of Concept for Urban Air Quality Data Visceralisation, in Session 2: Digital Culture and Technologies, 12 May 2023, 11:30-12:45 EEST.

How can interactive video and real-time data visceralisation help audiences connect with their shared environment, and promote the reduction of urban air pollution?

[…] This paper presents ‘This Place Has Its Own Air’, a data-driven video-installation and proof of concept for urban air quality data visceralisation. Its title is based on the seminal memoir The Living Mountain (1977) by Nan Shepherd, and is concerned with the effect of the city’s air (man-made polluted environment) on the body. The video-installation uses the real-time air quality data of the city where it is presented, to create an evocative visceralisation of the bodily experience; enabling viewers to have a real-time glimpse of the air they breathe and reflect on the need for reducing the pollution of their environment. […]

(Zioga and Weir 2023)

You can find here: the schedule and the full list of speakers.

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About Audiences Consultancy Interactive Advertising Interactive Filmmaking Interactive Filmmaking Training Interactive Media News Research Services UX

New Services!

We have been quiet lately, but for a good reason. After more than five years of Research and Development in Interactive Film and Media, we have decided to take the next step in our journey and offer our services to you!

The reason is simple. The use of interactivity in the advertising, film and media sector is already driving the present and future of audience engagement. It creates new audience experiences and leverages new audience insight, but the development and production of interactive media and film can be complex and challenging, and the design of interactive audience research requires specialist expertise.

Whether you are a business interested in interactive advertising; a film and media company looking to develop an interactive production; a business or a filmmaker trying to better understand your audience, we offer:

  • Interactive Film, Media and Advertising Production
  • Interactive Media Consultancy
  • User Experience and Audience Research and Development
  • Interactive Filmmaking Training

Interested to find out more? Interact with us!

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Brain-Computer Interfaces Interactive Filmmaking Live Brain-Computer Cinema Live Cinema News People Performance Publications Research

‘Was Enheduanna the World’s First Author?’ AramcoWorld Magazine

The ‘Live Brain-Computer Cinema’ research project was featured in the AramcoWorld magazine’s March / April 2022 issue. Dr Polina Zioga was interviewed by Lee Lawrence for her work on  ‘Enheduanna: A Manifesto of Falling’ Live Brain-Computer Cinema Performance, the ‘50-minute mixed-media event [that] broke technological ground’.

In producing Enheduanna: A Manifesto of Falling, which premiered in 2015, Zioga intercut verses from “The Exaltation” with words by Maya Angelou, Virginia Woolf, Theodore Adorno, Pavlina Pamboudi, Marguerite Yourcenar and other writers. The 50-minute mixed-media event broke technological ground […]: As video projections filled a screen, the show’s solo performer and audience members […] wore […] headsets that intermittently picked up brain activity and colored the stage in real time accordingly to the results. […] It was the premiere of a live, brain-computer interface performance, and in it the world’s first author seemed right at home. “The Exaltation,” says Zioga, “is one of these works that is safe to describe as universal and timeless, and therefore contemporary.”

Enheduanna – A Manifesto of Falling’ Live Brain-Computer Cinema Performance featuring Anastasia Katsinavaki at CCA Glasgow, July 2015. Photography: Catherine M. Weir. ©2015 Polina Zioga and Catherine M. Weir.

You can read the full article here.

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News Publications Research

‘The Formation of Film Audiences’

A new (and free!) book is now available: ‘The Formation of Film Audiences’ conference proceedings, edited by Lito Tsitsou, Helen Rana and Bridgette Wessels, address many aspects that feature in the ways in which film audiences form in the early 21st century – across distribution, exhibition and audience experience.

The proceedings include a selection of the papers presented at the Beyond the Multiplex: Understanding the Value of a Diverse Film Culture conference that cover the diversity of cinema and highlight the richness of film audience experience, bringing practice, policy and academic perspectives into the debate. They address the curation aspect of cinema (Rachel Hayward and Andy Willis); the role of digital access to film in relation to collective audience experiences (Andy Moore); the cultural history of ‘industry landscapes’ and ‘industry histories’ in the evolution of the independent documentary sector in the thirty-year period to 2020 (Alice Quigley and Steve Presence); the audience engagement and development at Town and Gown cinemas (Dominic Topp and Lavinia Brydon); and the ways in which interaction design for audiences can help in building resilience and supporting the COVID-safe recovery of independent cinemas (Polina Zioga and María A. Vélez-Serna).

You can read the proceedings here.

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Interactive Filmmaking Interactive Scriptwriting News People Publications Research

New Year New Publications!

Here at the Interactive Filmmaking Lab, we have started the New Year with new publications! Hot off the press:

Clarke, A. and Zioga, P. (2022) Scriptwriting for Interactive Crime Films: the Case of Scapegoat. Interactive Film And Media Conference 2021: New Narratives, Racialization, Global Crises, And Social Engagement, Online. Interactive Film and Media Journal, 2(1): 106-121. doi: 10.32920/ifmj.v2i1.1524.

In recent years, the increasing number of interactive films being released, has highlighted the need for further development of methods and criteria that can guide the earlier stages of development, such as the scriptwriting process. Following the framework of interactive storytelling as a spectrum, it is acknowledged that writing a script for an interactive narrative that involves branching path options, or multiple endings, is becoming more common and presents its own challenges. […]

The article is published as part of the Proceedings of the ‘III Interactive Film and Media Conference (#IFM 2021)’ that took place in August 2021. You can read here: the full article and the editorial.

Clarke, A. and Zioga, P. (2021) ‘Celtx Gem split screen view of Scapegoat script’​.​

Also, in press:

Zioga, P. and Vélez-Serna, M.A. (2021 In Press) ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’. In: Proceedings of Audiences Beyond the Multiplex: Understanding the Value of a Diverse Film Culture. Studies in the Digital Humanities. Sheffield: The Digital Humanities Institute.

[…] interaction design and technologies can help independent cinemas to engage and galvanise new audiences to patronise COVID-safe venues. From low-end online platforms to high-end immersive experiences, new technologies are transforming connectivity across society, and have the potential to support access for D/deaf, neurodivergent, and disabled audiences, but adoption by exhibitors is so far limited. We outline the research needs and priorities in this field. These include identifying facilitators and obstacles to industry adoption of interactive forms, and mapping experiences and attitudes across the sector. Together with directions for immediate practical solutions, it is crucial to gather critical data for future research use, in order to pave the way for long-term solutions and design innovation, so that the sector can build resilience, recover and reach underserved audiences.

The article will be published as part of the Proceedings of the Conference ‘Audiences beyond the multiplex: understanding the value of a diverse film culture’ that took place in March 2021. You can read the full article here.

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News People Publications Research

‘Audiences beyond the multiplex: understanding the value of a diverse film culture’

On the 2nd and 3rd of March 2021, is taking place the online conference ‘Audiences beyond the multiplex: understanding the value of a diverse film culture’.

At a key moment for film exhibition, the conference raises questions about how we might think differently about audiences and their relationship with film, and how these insights can support audience development.

As part of the conference, Dr Polina Zioga and Dr María A. Vélez-Serna will present their latest research on ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’ (Session 9 ‘Audiences, accessibility and responding to the pandemic’, 3 March 2021, 11:50-13:00).

Zioga, P., and Vélez-Serna, M.A. (2021) ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’. In: Audiences beyond the multiplex: understanding the value of a diverse film culture. Glasgow, UK, 2-3 March 2021.

[…] interaction design and technologies can help independent cinemas to engage and galvanise new audiences to patronise COVID-safe venues. From low-end online platforms, to high-end immersive experiences, new technologies are transforming connectivity across society, and have the potential to support access for D/deaf, neurodivergent, and disabled audiences, but adoption by exhibitors is so far limited. We outline the research needs and priorities in this field. These include identifying facilitators and obstacles to industry adoption of interactive forms, and mapping experiences and attitudes across the sector. Together with directions for immediate practical solutions, it is crucial to gather critical data for future research use, in order to pave the way for long-term solutions and design innovation, so that the sector can build resilience, recover and reach underserved audiences.

You can find more information about the conference here, together with the free registration.

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Brain-Computer Interfaces Live Brain-Computer Cinema Live Cinema News People Research

‘Will mind-controlled films change cinema?’ Chips with Everything – The Guardian podcast

Dr Polina Zioga has been invited to talk about the future of cinema and how audiences can use their brain-activity to control a film in The Guardian podcast Will mind-controlled films change cinema? Chips with Everything.

Charlie Chaplin, known for the slapstick humour of his films, was part of a generation of actors who managed to continue working through the transition from the era of silent film to one filled with dialogue and sound.

The introduction of sound wasn’t the only way that people revolutionised cinema, and it won’t be the last.

So what does the history of cinema tell us about the evolution of technology in the arts?

And how can brain activity be used to change the plot of a film? Is there a place for the traditionally passive experience of watching a film to become more interactive, or will that detract from what we value about cinema? […]

You can listen to the podcast on The Guardian.

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Brain-Computer Interfaces Live Brain-Computer Cinema Live Cinema News People Publications Research

New Open Access Original Research article in Frontiers in Neuroscience, Special Issue ‘Futuristic Neural Prostheses’

“Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction
Polina Zioga1*, Frank Pollick2, Minhua Ma1, Paul Chapman3 and Kristian Stefanov1,2

1Interactive Filmmaking Lab, School of Computing and Digital Technologies, Staffordshire University, Stoke-on-Trent, United Kingdom
2Perception Action Cognition Lab, School of Psychology, University of Glasgow, Glasgow, United Kingdom
3School of Simulation and Visualisation, Glasgow School of Art, Glasgow, United Kingdom

Abstract: The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs) have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG)-based multi-brain BCIs. In this frame, we discuss and evaluate “Enheduanna—A Manifesto of Falling,” a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the audience’s indicators of attention and emotional engagement. Also, the results obtained from the performer’s data analysis are consistent with the recall of working memory representations and the increase of cognitive load. Thus, these results prove the efficiency of the interaction design, as well as the importance of the directing strategy, dramaturgy and narrative structure on the audience’s perception, cognitive state, and engagement.

Keywords: live brain-computer cinema performance, brain-computer interface (BCI), multi-brain interaction, electroencephalography (EEG), performer, audience participation, attention, emotional engagement

Complete article available on: frontiersin.org/articles/10.3389/fnins.2018.00191

Citation: Zioga P, Pollick F, Ma M, Chapman P and Stefanov K (2018) “Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction. Front. Neurosci. 12:191. doi: 10.3389/fnins.2018.00191

Received: 18 October 2017; Accepted: 09 March 2018; Published: 03 April 2018.

Edited by: Fivos Panetsos, Complutense University of Madrid, Spain
Reviewed by: Jing Jin, East China University of Science and Technology, China; Celia Herrera-Rincon, Tufts University, United States

Copyright © 2018 Zioga, Pollick, Ma, Chapman and Stefanov. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.