Tag: Interactive Films

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About Audiences Consultancy Interactive Advertising Interactive Filmmaking Interactive Filmmaking Training Interactive Media News Research Services UX

New Services!

We have been quiet lately, but for a good reason. After more than five years of Research and Development in Interactive Film and Media, we have decided to take the next step in our journey and offer our services to you!

The reason is simple. The use of interactivity in the advertising, film and media sector is already driving the present and future of audience engagement. It creates new audience experiences and leverages new audience insight, but the development and production of interactive media and film can be complex and challenging, and the design of interactive audience research requires specialist expertise.

Whether you are a business interested in interactive advertising; a film and media company looking to develop an interactive production; a business or a filmmaker trying to better understand your audience, we offer:

  • Interactive Film, Media and Advertising Production
  • Interactive Media Consultancy
  • User Experience and Audience Research and Development
  • Interactive Filmmaking Training

Interested to find out more? Interact with us!

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Interactive Filmmaking Museums News People Publications Research

‘Interactive Film and Media 2022’

The #IFM2022 Virtual Conference is taking place online, from the 8th to the 10th of June 2022. This year’s conference reunites academics and practitioners to explore the definitions, terms, practices and conditions of interaction and interactivity in three strands: epistemology, listening, and ecomedia. Apart from the paper presentations, the conference also includes several exhibitions of interactive films.

The Full Conference Program & Registration (Free Admission) are now available: https://journals.library.ryerson.ca/index.php/InteractiveFilmMedia/program. While, the new issue of the #IFM Journal features all the video presentations: https://journals.library.ryerson.ca/index.php/InteractiveFilmMedia/issue/view/133.

As part of the conference, Victoria Wetzel and Dr Polina Zioga will present their research on ‘Paintings Alive: Interactive Films and Video Installations for Young Museum Visitors’, in Panel V ‘Hybrid & Augmented – Extended Experiences in Space’, 9 June 2022, 8:00-9:20 AM (Dallas) / 9:00-10:20 AM (Toronto) / 2:00-3:20 PM (Leeds) / 3:00-4:20 PM (Bayreuth).

[…] our research focuses on the use of interactive video technologies, and factors that can lead into the design of engaging and user-friendly museum experiences for children. To achieve this, a museum was chosen as a case study and a survey was conducted. The results […] led to the production of Paintings Alive, an interactive film for children, based on the museum’s art gallery, and accessible on the visitors’ mobile devices. Our paper also discusses the findings of the project, alongside the challenges and limitations imposed by the COVID-19 pandemic, and offers recommendations for future work. […]

You can find here: the conference program, the full list of video presentations, together with the free registration.

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Interactive Filmmaking Interactive Scriptwriting News People Publications Research

‘Interactive Film and Media 2021’

From the 5th to the 7th of August 2021, the ‘Interactive Film and Media 2021’ conference is taking place online. This virtual edition on ‘new narratives, racialization, global crises, and social engagement’ aims to reflect on the recent changes to the mediascape and the closely related medium of interactive narrative, in its many forms and iterations; and consider the advantages and drawbacks of the current trends in film, media, and interactive narratives.

As part of the conference, Ashton Clarke and Dr Polina Zioga will present their research on ‘Scriptwriting for Interactive Crime Films: The Case of Scapegoat‘ (Panel 4 ‘Full Interactive Experience: Writing, Performance, and Perception’, 6 August 2021).

In recent years, the increasing number of interactive films being released, has highlighted the need for further development of methods and criteria that can guide the earlier stages of development, such as the scriptwriting process. Following the framework of interactive storytelling as a spectrum, it is acknowledged that writing a script for an interactive narrative that involves branching path options, or multiple endings, is becoming more common and presents its own challenges. […]

You can find here: the conference schedule, the full list of video presentations, together with the free registration.