Tag: Interaction Design

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News Publications Research

‘The Formation of Film Audiences’

A new (and free!) book is now available: ‘The Formation of Film Audiences’ conference proceedings, edited by Lito Tsitsou, Helen Rana and Bridgette Wessels, address many aspects that feature in the ways in which film audiences form in the early 21st century – across distribution, exhibition and audience experience.

The proceedings include a selection of the papers presented at the Beyond the Multiplex: Understanding the Value of a Diverse Film Culture conference that cover the diversity of cinema and highlight the richness of film audience experience, bringing practice, policy and academic perspectives into the debate. They address the curation aspect of cinema (Rachel Hayward and Andy Willis); the role of digital access to film in relation to collective audience experiences (Andy Moore); the cultural history of ‘industry landscapes’ and ‘industry histories’ in the evolution of the independent documentary sector in the thirty-year period to 2020 (Alice Quigley and Steve Presence); the audience engagement and development at Town and Gown cinemas (Dominic Topp and Lavinia Brydon); and the ways in which interaction design for audiences can help in building resilience and supporting the COVID-safe recovery of independent cinemas (Polina Zioga and María A. Vélez-Serna).

You can read the proceedings here.

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Interactive Filmmaking Interactive Scriptwriting News People Publications Research

New Year New Publications!

Here at the Interactive Filmmaking Lab, we have started the New Year with new publications! Hot off the press:

Clarke, A. and Zioga, P. (2022) Scriptwriting for Interactive Crime Films: the Case of Scapegoat. Interactive Film And Media Conference 2021: New Narratives, Racialization, Global Crises, And Social Engagement, Online. Interactive Film and Media Journal, 2(1): 106-121. doi: 10.32920/ifmj.v2i1.1524.

In recent years, the increasing number of interactive films being released, has highlighted the need for further development of methods and criteria that can guide the earlier stages of development, such as the scriptwriting process. Following the framework of interactive storytelling as a spectrum, it is acknowledged that writing a script for an interactive narrative that involves branching path options, or multiple endings, is becoming more common and presents its own challenges. […]

The article is published as part of the Proceedings of the ‘III Interactive Film and Media Conference (#IFM 2021)’ that took place in August 2021. You can read here: the full article and the editorial.

Clarke, A. and Zioga, P. (2021) ‘Celtx Gem split screen view of Scapegoat script’​.​

Also, in press:

Zioga, P. and Vélez-Serna, M.A. (2021 In Press) ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’. In: Proceedings of Audiences Beyond the Multiplex: Understanding the Value of a Diverse Film Culture. Studies in the Digital Humanities. Sheffield: The Digital Humanities Institute.

[…] interaction design and technologies can help independent cinemas to engage and galvanise new audiences to patronise COVID-safe venues. From low-end online platforms to high-end immersive experiences, new technologies are transforming connectivity across society, and have the potential to support access for D/deaf, neurodivergent, and disabled audiences, but adoption by exhibitors is so far limited. We outline the research needs and priorities in this field. These include identifying facilitators and obstacles to industry adoption of interactive forms, and mapping experiences and attitudes across the sector. Together with directions for immediate practical solutions, it is crucial to gather critical data for future research use, in order to pave the way for long-term solutions and design innovation, so that the sector can build resilience, recover and reach underserved audiences.

The article will be published as part of the Proceedings of the Conference ‘Audiences beyond the multiplex: understanding the value of a diverse film culture’ that took place in March 2021. You can read the full article here.

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News People Publications Research

‘Audiences beyond the multiplex: understanding the value of a diverse film culture’

On the 2nd and 3rd of March 2021, is taking place the online conference ‘Audiences beyond the multiplex: understanding the value of a diverse film culture’.

At a key moment for film exhibition, the conference raises questions about how we might think differently about audiences and their relationship with film, and how these insights can support audience development.

As part of the conference, Dr Polina Zioga and Dr María A. Vélez-Serna will present their latest research on ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’ (Session 9 ‘Audiences, accessibility and responding to the pandemic’, 3 March 2021, 11:50-13:00).

Zioga, P., and Vélez-Serna, M.A. (2021) ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’. In: Audiences beyond the multiplex: understanding the value of a diverse film culture. Glasgow, UK, 2-3 March 2021.

[…] interaction design and technologies can help independent cinemas to engage and galvanise new audiences to patronise COVID-safe venues. From low-end online platforms, to high-end immersive experiences, new technologies are transforming connectivity across society, and have the potential to support access for D/deaf, neurodivergent, and disabled audiences, but adoption by exhibitors is so far limited. We outline the research needs and priorities in this field. These include identifying facilitators and obstacles to industry adoption of interactive forms, and mapping experiences and attitudes across the sector. Together with directions for immediate practical solutions, it is crucial to gather critical data for future research use, in order to pave the way for long-term solutions and design innovation, so that the sector can build resilience, recover and reach underserved audiences.

You can find more information about the conference here, together with the free registration.

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Brain-Computer Interfaces Live Brain-Computer Cinema Live Cinema News People Publications Research

New Open Access Original Research article in Frontiers in Neuroscience, Special Issue ‘Futuristic Neural Prostheses’

“Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction
Polina Zioga1*, Frank Pollick2, Minhua Ma1, Paul Chapman3 and Kristian Stefanov1,2

1Interactive Filmmaking Lab, School of Computing and Digital Technologies, Staffordshire University, Stoke-on-Trent, United Kingdom
2Perception Action Cognition Lab, School of Psychology, University of Glasgow, Glasgow, United Kingdom
3School of Simulation and Visualisation, Glasgow School of Art, Glasgow, United Kingdom

Abstract: The fields of neural prosthetic technologies and Brain-Computer Interfaces (BCIs) have witnessed in the past 15 years an unprecedented development, bringing together theories and methods from different scientific fields, digital media, and the arts. More in particular, artists have been amongst the pioneers of the design of relevant applications since their emergence in the 1960s, pushing the boundaries of applications in real-life contexts. With the new research, advancements, and since 2007, the new low-cost commercial-grade wireless devices, there is a new increasing number of computer games, interactive installations, and performances that involve the use of these interfaces, combining scientific, and creative methodologies. The vast majority of these works use the brain-activity of a single participant. However, earlier, as well as recent examples, involve the simultaneous interaction of more than one participants or performers with the use of Electroencephalography (EEG)-based multi-brain BCIs. In this frame, we discuss and evaluate “Enheduanna—A Manifesto of Falling,” a live brain-computer cinema performance that enables for the first time the simultaneous real-time multi-brain interaction of more than two participants, including a performer and members of the audience, using a passive EEG-based BCI system in the context of a mixed-media performance. The performance was realised as a neuroscientific study conducted in a real-life setting. The raw EEG data of seven participants, one performer and two different members of the audience for each performance, were simultaneously recorded during three live events. The results reveal that the majority of the participants were able to successfully identify whether their brain-activity was interacting with the live video projections or not. A correlation has been found between their answers to the questionnaires, the elements of the performance that they identified as most special, and the audience’s indicators of attention and emotional engagement. Also, the results obtained from the performer’s data analysis are consistent with the recall of working memory representations and the increase of cognitive load. Thus, these results prove the efficiency of the interaction design, as well as the importance of the directing strategy, dramaturgy and narrative structure on the audience’s perception, cognitive state, and engagement.

Keywords: live brain-computer cinema performance, brain-computer interface (BCI), multi-brain interaction, electroencephalography (EEG), performer, audience participation, attention, emotional engagement

Complete article available on: frontiersin.org/articles/10.3389/fnins.2018.00191

Citation: Zioga P, Pollick F, Ma M, Chapman P and Stefanov K (2018) “Enheduanna—A Manifesto of Falling” Live Brain-Computer Cinema Performance: Performer and Audience Participation, Cognition and Emotional Engagement Using Multi-Brain BCI Interaction. Front. Neurosci. 12:191. doi: 10.3389/fnins.2018.00191

Received: 18 October 2017; Accepted: 09 March 2018; Published: 03 April 2018.

Edited by: Fivos Panetsos, Complutense University of Madrid, Spain
Reviewed by: Jing Jin, East China University of Science and Technology, China; Celia Herrera-Rincon, Tufts University, United States

Copyright © 2018 Zioga, Pollick, Ma, Chapman and Stefanov. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.