The use of interactivity in the advertising, film and media sector is already driving the present and future of audience engagement. It creates new audience experiences and leverages new audience insight, but the development and production of interactive media and film can be complex and challenging, and the design of interactive audience research requires specialist expertise.
The Interactive Filmmaking Lab®, founded and led by Dr Polina Zioga, uniquely blends innovative research, and more than 15 years of creative professional experience and insight.
Transcending disciplinary boundaries, we combine interactive media, innovative technologies (360o video, Virtual Reality, Motion Capture and Brain-Computer Interfaces), and cognitive sciences (Electroencephalography and Neurocinematics). Our work pioneers the use of interactive storytelling and filmmaking, to change perceptions and behaviours, and transform the way we communicate, and collaborate.
– We specialise in creating impactful interactive films, media productions, and advertisements, that not only captivate audiences but also drive meaningful behavioural change.
– With expertise in cognitive sciences, we develop and conduct in-depth audience and user experience research.
– We provide consultancy services that empower organisations, businesses, and professionals to leverage the power of interactive storytelling and gain unique audience insight for lasting impact.
The Interactive Filmmaking Lab®’s work has been presented and published worldwide including leading international conferences and journals for the Interactive Film and Media, Film Audiences, the use of Contemporary Science and Technology in the Arts, and the Human Neuroscience. Previous projects by the Interactive Filmmaking Lab® have been presented at The European Centre for Architecture Art Design and Urban Studies, and have been featured on the AramcoWorld, the TechWorld, The Guardian technology podcast, and The Conversation.
Interactive Filmmaking Lab 