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From Hong Kong to Glasgow: Our Journey Through Global Media

Over the past eight months, the Interactive Filmmaking Lab® has been featured across a spectrum of outlets – from international press to local media. It all began with coverage of our project This Place Has Its Own Air, which was showcased at the SPARK Festival 2024 in Hong Kong, in partnership with the Clean Air Network and the British Council Hong Kong, and culminating most recently with a feature in the Business & Intellectual Property (BIPC) Centre Glasgow March 2025 newsletter.

Sparking Creativity in Hong Kong

In early September, The Standard highlighted This Place Has Its Own Air as a ‘key event’ at the SPARK Festival 2024 in Hong Kong. The article shone a light on ‘the potential that interactivity and data can give us to transform the way we understand the world and communicate, but also to achieve change’, and how we aim ‘to make air pollution more tangible’ by ‘helping people to get to know the environment better and encouraging them to reflect on environmental issues.’

Read the full article on The Standard.

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Image: Dang, D. (2024) ‘Wellness fest to spark creativity’. Interview with Polina Zioga and Catherine M. Weir. Interviewed by Disu Dang for The Standard, 3 September.

Making Invisible Pollution Visible

HK01 published an in-depth article on Hong Kong’s air quality and our collaboration with the Clean Air Network for the British Council’s SPARK Festival 2024, showcasing This Place Has Its Own Air. The feature highlighted how our interdisciplinary work combines art, science, and technology to create a data-driven video-installation, enabling audiences to have a glimpse of the air they breathe, and increase their awareness of the need for reducing environmental pollution.

Explore the HK01 story (in Chinese).

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Image: Guolong, H. (2024) ‘Large-scale interactive art reveals Hong Kong’s air quality problems, making invisible pollution visible’. Interview with Polina Zioga and Catherine M. Weir. Interviewed by He Guolong for HK01, 17 October 2024. (in Chinese).

Spotlight by BIPC Glasgow

In March 2025, the Business & IP Centre Glasgow newsletter featured an interview with our founder, Dr Polina Zioga, highlighting our achievements and long-term vision for the interactive media and communications sector. The profile reaffirms our commitment to pushing the boundaries of interactive storytelling while creating a positive impact on society and the environment through projects and campaigns that make a difference.

Read the full BIPC newsletter.

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Image: Zioga, P. (2025) ‘Spotlight: Interactive Filmmaking Lab’. Interview with Polina Zioga. Interviewed by BIPC for BIPC newsletter, March 2025.

Thank you to our collaborators, supporters, audiences, and the media outlets who have shared our story. This string of features illustrates the breadth and depth of our work – and we are just getting started. Stay tuned here for deeper dives into each project and for news on what’s coming next.

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Awards Events Interactive Advertising Interactive Filmmaking Interactive Media News People

The Interactive Filmmaking Lab shortlisted for Scotland Start-Up Awards 2025!

We are thrilled to announce that the Interactive Filmmaking Lab® has been named a finalist ahead of the Scotland final of the UK StartUp Awards – and not in one, but two categories: Creative StartUp of the Year in Scotland and Media & Entertainment StartUp of the Year in Scotland!

The UK StartUp Awards was launched to recognise the booming start-up scene, which has accelerated over the last few years with over 848,000 new businesses founded in the UK in 2024. By joining over 750 businesses that have collectively created more than 4,600 new jobs and generated annual sales of £200 million, we are proud to contribute to the vibrancy of the UK’s start-up scene.

Dr Polina Zioga, founder of the Interactive Filmmaking Lab®, said:

I am incredibly proud of our journey. Being shortlisted is a tremendous honour that recognises our commitment to pushing the boundaries of interactive media and cutting-edge technologies for interactive storytelling, data visualisation, and audience research.

This nomination validates our unique approach – blending cognitive sciences, emerging technologies and over 15 years of creative professional experience – to deliver innovative solutions that engage audiences and drive impactful results.

It marks a significant milestone in our journey to redefine interactive storytelling and audience research across the industry.

Celebrating its fourth year, the UK StartUp Awards, created in collaboration with the team behind the acclaimed Great British Entrepreneur Awards, continues to highlight the success of innovative new ventures.

As Professor Dylan Jones-Evans OBE, the creator of the UK StartUp Awards, highlights:

This year’s finalists embody the very best of entrepreneurial spirit – spotting opportunities and, through dedication, skill, and resilience, turning them into thriving ventures that are making a tangible difference in their industries.

We are honoured to be recognised by an awards programme supported by Airwallex, Ideas Fest, Join Talent, and V Rum – a testament to the vibrant ecosystem fuelling innovation across the UK.

This year’s regional UK StartUp Awards finalists can be found online at https://startupawards.uk/regional-finalists-2025.

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Audiences Data Visceralisation Events Festival Interactive Media News Partnership People Research UX

‘This Place Has Its Own Air’: Parallel Events at SPARK 2024 & Happy Holidays!

  • ‘Breathing Cities: Art, Architecture, and Air’. [Talk]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 19 October 2024. ©2024 Interactive Filmmaking Lab®.
  • Patrick Fung, Dr Polina Zioga, Dr Catherine M. Weir, and Dr Tony Ip at ‘Breathing Cities: Art, Architecture, and Air’. [Talk]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 19 October 2024. ©2024 Interactive Filmmaking Lab®.
  • Patrick Fung, Dr Polina Zioga, Dr Catherine M. Weir, and Dr Tony Ip at ‘Breathing Cities: Art, Architecture, and Air’. [Talk]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 19 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Dr Polina Zioga, Kyle Chung, Patrick Fung, and Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Interview]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Interview]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Dr Polina Zioga, Kyle Chung, and Patrick Fung at ‘This Place Has Its Own Air’. [Interview]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Interview]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • Dr Polina Zioga, Patrick Fung, Kyle Chung, and Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.

Following the premiere of This Place Has Its Own Air data-driven video-installation at the SPARK Festival 2024 ‘Healthy Futures’ in Hong Kong, we had the privilege of engaging with the community through a series of parallel events that fostered meaningful conversations about air quality, art, and our shared environment.

Interactive Sessions with Future Storytellers

One of the highlights of these events was an engaging session with 35 primary school pupils and 4 student reporters from Pui Ching Primary School. Their curiosity and enthusiasm during the interview highlighted the importance of raising environmental awareness across all ages.

They also had the opportunity to explore the installation during an exclusive tour, where they learned more about the creative process and inspiration behind the work.

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Image: Pui Ching Primary School pupils at ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18 October 2024. Photo: Christiaan Hart. ©2024 Interactive Filmmaking Lab®.

Breathing Cities: Art, Architecture, and Air

We had the pleasure of participating in the panel talk titled ‘Breathing Cities: Art, Architecture, and Air’, organised with our partner, the Clean Air Network (CAN), and moderated by Patrick Fung. The event featured discussions with Dr Polina Zioga and Dr Catherine M. Weir of the Interactive Filmmaking Lab®, and Dr Tony Ip, of the Tony Ip Green Architects.

Together, we discussed how the intersection of art, architecture, and environmental science, and interdisciplinary projects like This Place Has Its Own Air, can address critical societal issues like air quality.

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Image: Patrick Fung (left), Dr Polina Zioga (centre), Dr Catherine M. Weir (centre top), and Dr Tony Ip (right) at ‘Breathing Cities: Art, Architecture, and Air’. [Talk]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 19 October 2024. ©2024 Interactive Filmmaking Lab®.

Wishing You a Joyful Holiday Season!

As the Holiday Season is upon us, we look back with immense gratitude for the opportunities, collaborations, and support that made this year unforgettable. From the premiere of This Place Has Its Own Air in Hong Kong to the meaningful discussions and events it inspired, we are filled with optimism for the future.

We wish you all Happy Holidays and a Peaceful New Year full of inspiration, creativity, and impactful storytelling! Let’s continue breathing life into new ideas and making positive changes in the world together.

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Audiences Data Visceralisation Events Festival Interactive Media News Partnership Research UX

Premiere of ‘This Place Has Its Own Air’ at SPARK 2024

  • ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. Photo: Christiaan Hart for British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. Photo: British Council Hong Kong. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’ (detail). [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.
  • ‘This Place Has Its Own Air’ (detail). [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.

We are proud to share that our latest project, This Place Has Its Own Air, a data-driven video-installation created by Polina Zioga and Catherine M. Weir, in partnership with the Clean Air Network (CAN), premiered at the SPARK Festival 2024 ‘Healthy Futures’ in Hong Kong! This milestone marks the outcome of 18 months of dedicated remote research, collaboration, and production, bringing together art, science, and technology to address the critical issue of air quality, and the air pollution of our environment. Air pollutants can spread across long distances and are principally the products of combustion from space heating, power generation or from motor vehicle traffic. They are monitored and regulated, as they can cause both short- and long-term negative health effects. However, despite recent improvements, air pollution remains the biggest environmental threat to health.

The video-installation consists of an animated moving image, which expands and contracts, as if breathing, following the human adult respiratory rate. It is created using average hourly readings of the city’s pollutants to generate a colour filter, while a particle system appears and overlays different parts of the image, as the concentration of hazardous pollutants rises and falls throughout the day. As a result, the installation aesthetically immerses the viewers, enables them to have a glimpse of the air they breathe, and increases their awareness of the need for reducing environmental pollution.

The Numbers Behind the Scenes

These figures behind the video-installation reflect the depth of our detailed work:

  • 17,568 air quality datapoints gathered and analysed.
  • 12 hours of double 4K video (8192px x 2160px) featured, amounting to a total size of 50.28GB.
  • More than 1,266 image layers compiled into one captivating animated experience.
  • 7.49m in height, 12.15m in width, and 3.46m in depth total installation dimensions.
  • No generative AI used.

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Image: ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.

A Heartfelt Thank You

We want to extend our sincere gratitude to everyone who made this project possible.

  • Our invaluable partners at Clean Air Network (CAN), who have been instrumental in our success.
  • Our funders and supporters at the British Council Hong Kong.
  • The AIRSIDE team for their expertise and commitment throughout the technical implementation and testing phases.
  • The British Consulate General Hong Kong for their warm welcome and unique visits arranged for UK delegates.

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Image: ‘This Place Has Its Own Air’. [Data-driven video-installation]. In: SPARK Festival 2024 ‘Healthy Futures’. AIRSIDE, Hong Kong, 18-20 October 2024. ©2024 Interactive Filmmaking Lab®.

Looking Ahead

We are excited to continue fostering conversations around clean air and environmental awareness through innovative projects like this one. This Place Has Its Own Air serves not only as an artistic expression but also as a call to action for all of us to reduce environmental pollution, and improve air quality.

For those interested in exploring more about the project, please visit our dedicated webpage and check out the teaser video. Together, let’s make clean air a visible and vital topic in our communities!

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Audiences Data Visceralisation Events Festival Interactive Media News Partnership Research UX

Join Us 18-20 October for ‘This Place Has Its Own Air’ at SPARK 2024

As part of the SPARK Festival 2024 ‘Healthy Futures’, the Interactive Filmmaking Lab®, in partnership with the Clean Air Network (CAN), present This Place Has Its Own Air, a data-driven video-installation created by Polina Zioga and Catherine M. Weir, accompanied by a public talk. The project focuses on the quality of the air we breathe, and the air pollution of our environment, which are inextricably linked. Air pollutants can spread across long distances and are principally the products of combustion from space heating, power generation or from motor vehicle traffic. They are monitored and regulated, as they can cause both short- and long-term negative health effects. However, despite recent improvements, air pollution remains the biggest environmental threat to health.

The title of the video-installation is based on the seminal memoir The Living Mountain by Nan Shepherd (1893-1981), a Scottish writer and poet, and is concerned with the effect of the city’s air on the body. It consists of an animated moving image, which expands and contracts, as if breathing, following the human adult respiratory rate. It is created using average hourly readings of the city’s pollutants to generate a colour filter, while a particle system appears and overlays different parts of the image, as the concentration of hazardous pollutants rises and falls throughout the day. As a result, the installation aesthetically immerses the viewers, enables them to have a glimpse of the air they breathe, and increases their awareness of the need for reducing environmental pollution. During the public talk attendees will learn more about the artists’ creative process and research, listen to expert perspectives on air pollution, and learn what they can do individually and collectively to improve it.

VENUE & DATES
– Video-Installation: AIRSIDE G/F LED Arch, 2 Concorde Road, Kai Tak, Kowloon, Hong Kong | 18-20 October 2024 | 10:00-22:00 (HKT).
– SPARK Talk: AIRSIDE 2/F Atrium, 2 Concorde Road, Kai Tak, Kowloon, Hong Kong & online | 19 October 2024 | 17:30 – 18:30 (HKT).
– Registration: online.

VIDEO-INSTALLATION
– Research & Interaction Design: Dr Polina Zioga and Dr Catherine M. Weir.
– Producing & Animation: Dr Polina Zioga.
– Programming & Visual Effects: Dr Catherine M. Weir.

SPARK TALK
– Moderator: Patrick Fung (Clean Air Network).
– Speakers: Dr Polina Zioga and Dr Catherine M. Weir (Interactive Filmmaking Lab®), and Dr Tony Ip (Tony Ip Green Architects).

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Audiences Data Visceralisation Interactive Media News Partnership Research UX

Partner Spotlight: Clean Air Network

World Environment Day & Clean Air

On World Environment Day, we shine a spotlight on air quality, which is the focus of our work-in-progress ‘This Place Has Its Own Air’, and our new partnership with the Clean Air Network (CAN).

Air Quality & Pollution

The quality of the air we breathe, and the air pollution of our environment, are inextricably linked. Air pollutants can spread across long distances and are principally the products of combustion from space heating, power generation or from motor vehicle traffic. They are monitored and regulated, as they can cause both short- and long-term negative health effects. However, despite recent improvements, air pollution remains the biggest environmental threat to health.

Clean Air Network (CAN)

CAN is a registered charity in Hong Kong with a mission to improve the city’s air quality for the benefit of public health and to mitigate climate change. Since its inception in 2009, CAN has become a principal advocate for clean air, engaging in constructive dialogue and employing scientifically-sound approaches to shape governmental policies.

CAN believes the improvement of the urban air quality requires a dynamic strategy that attracts support from the public, businesses, and policymakers; reduces sources of pollution; and inspires urban planning and building guidelines that can directly address air quality needs. In 2022, CAN launched ‘ON AIR’, a public project aimed at re-orienting public attention to the air we breathe, and exploring how creativity and science can collaborate to bring new perspectives to environmental, urban and well-being issues.

CAN's ‘ON AIR’ exhibition at Oil Street Art Space.
CAN’s ‘ON AIR’ exhibition at Oil Street Art Space. Photo credit: CAN. All rights reserved.

Get Involved

Discover more about CAN’s impactful work here.

Explore how we use interactive video and data visualisation to help audiences connect with their shared environment, and promote the reduction of urban air pollution here.

How can interactive video and real-time data visceralisation help audiences connect with their shared environment, and promote the reduction of urban air pollution?
‘This Place Has Its Own Air’ proof of concept (Zioga and Weir 2023). All rights reserved.

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About Audiences Data Visceralisation Interactive Media Methods News Research

Green Arts Initiative

We are part of the GREEN ARTS INITIATIVE.

We are happy to announce that we are amongst the newest members of the Green Arts Initiative (GAI)! With over 300 members across the country, we are proud to be part of the Scottish cultural community’s efforts to actively reduce our environmental impact, and be at the forefront of creating a sustainable future for our sector and beyond.

Run by Creative Carbon Scotland, and supported by a steering group of Green Arts members, the initiative focuses on:

  • Facilitating the exchange of relevant knowledge, ideas, and experiences.
  • Strengthening the sustainability practices of arts organisations nationwide.

You can explore here: the GAI members’ area, and the complete GAI members’ list.
The network is open and free to join.

How can interactive video and real-time data visceralisation help audiences connect with their shared environment, and promote the reduction of urban air pollution?
‘This Place Has Its Own Air’ proof of concept (Zioga and Weir 2023).


Read also: how we use interactive video and data visceralisation to help audiences connect with their shared environment, and promote the reduction of urban air pollution, though our work-in-progress ‘This Place Has Its Own Air’.

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About Events Interactive Filmmaking Interactive Media News Research Services

2023: A Year of Interactive Innovation, Commemoration, and Collaboration

As 2023 comes to a close, we reflect on the milestones, developments, and tributes that have defined our journey at the Interactive Filmmaking Lab. From pioneering new services to honouring the legacy of an admired colleague, this was a year of innovation, commemoration, and collaboration.

New Services Launched:
After more than five years of dedicated research and development, we have launched our new services in impactful interactive production, consultancy, and audience research, designed to meet the needs of businesses, organisations, and professionals. Read more…

DCAC 2023 – Bridging Technology, Art, and Culture:
We unveiled our new project ‘This Place Has Its Own Air’, a data-driven video-installation and proof of concept for urban air quality data visceralisation, at the 5th International Conference on Digital Culture & AudioVisual Challenges (DCAC 2023). The project uses real-time air quality data, to enable viewers to have a real-time glimpse of the air they breathe and reflect on the need for reducing the pollution of their environment. Read more…

#IFM2023 – Care, Collaboration and Craft:
The #IFM2023 5th Interactive Film and Media Annual Conference explored ‘Care, Collaboration, and Craft’ in the realm of interactive film and media, bringing together contributions and exhibitions from over 50 presenters from 30 universities and labs worldwide. Read more…

Remembering Professor Patricia Zimmermann:
Professor Patricia Zimmermann, Longtime Professor of Screen Studies at Ithaca College and named in 2021 as the Charles A. Dana Professor of Screen Studies in recognition of her significant contributions, was the epitome of the teacher-scholar. For the Interactive Film and Media Journal Board, and us at the Interactive Filmmaking Lab she has long been a source of knowledge, inspiration, and generous support. Read more…

#IFM2024 – Shaping the Future:
The #IFM2024 6th Interactive Film and Media Conference has announced a call (extended deadline: 8 January 2024), focusing on the themes of ‘Communities – Structures – Entanglements’. Academics and practitioners are invited to submit proposals that blend critical analysis with creativity, push the boundaries of conventional thinking, and contribute to the discourse on the evolving landscape of interactive film and media. Read more…

As we write the final chapter of 2023, we would like to express our heartfelt gratitude to our collaborators, our partners and all of you that have supported us during our journey. Here’s to a year well-lived and to the exciting stories that lie ahead!

Warmest Wishes for a Happy New Year!

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Conference Events Interactive Filmmaking Interactive Media Methods News Research

#IFM2024 Call For Proposals

The #IFM2024 Interactive Film and Media Conference 2024 will take place online, from the 12th to the 14th of June 2024, and has announced a Call for Proposals (deadline: 18 December 2023) focused on the themes of ‘Communities – Structures – Entanglements’. These themes present a rich ground for exploration, innovation, and critical examination in the rapidly evolving interactive film and media domain.

Academics (faculty, researchers, and Ph.D. students), and practitioners (filmmakers, artists, VR and game designers, media producers, etc.) are invited to submit proposals that blend critical analysis with creativity, push the boundaries of conventional thinking, and contribute to the burgeoning discourse on communities, structures and entanglements in interactive film and media. While presenters are encouraged to consider this year’s themes, proposals on matters relevant to the IFM community and beyond are welcome.

Possible topics may include but are not limited to:

  • Innovation in current and emerging structural design in interactive storytelling.
  • Empowerment of communities’ agency and participation in interactive narratives.
  • Visualisation techniques for conceptualising narrative structures.
  • The implications of structures and entanglements in shaping interactive experiences.
  • Role of technology, including AI, in amplifying or restricting agency, whether individual or community-oriented.
  • Impact of cultural and sociopolitical contexts on agency and entanglements.
  • Collaboration and co-creation in building innovative platforms.
  • Case studies highlighting the successful implementation of new structural concepts.
  • Ethics and responsibilities in facilitating agency, navigating entanglements, and designing structures.
  • Exploration of how VR and AR technologies create immersive environments that leverage agency, structures, and entanglements for a richer user experience.
  • Community’s role in shaping inclusive structures and agency within interactive narratives.
  • Societal connections and values in interactive entanglements and their influence on content and experience.

Tribute to Patty Zimmermann:
In honour of distinguished professor and friend Patty Zimmermann, the IFM community will celebrate her contributions to strengthening communities, her careful structuring of entanglements, and her commitment to empowering people to speak. Sessions of the conference will be dedicated to our esteemed colleague, relentless scholar, dedicated social advocate, and a pioneering force in cultivating cross-platform and interdisciplinary engagement.

Full Free Admission:
No fee is charged for presentation and attendance at this conference or publication in the journal.

For full details, visit:

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News People

Remembering Professor Patricia Zimmermann

It is with great sadness and shock that we have been informed of the passing, earlier this month, of Patty Zimmermann, Longtime Professor of Screen Studies at Ithaca College.

Professor Zimmermann was the epitome of the teacher-scholar, with numerous honours and distinctions; and named in 2021 as the Charles A. Dana Professor of Screen Studies, in recognition of her significant contributions.

For the Interactive Film and Media Journal Board, and us here at the Interactive Filmmaking Lab, Patty has long been a source of knowledge, inspiration, and generous support. Our heartfelt condolences go out to her husband Stewart and son Sean.

The announcement in full by the Ithaca College can be found here.