On the 2nd and 3rd of March 2021, is taking place the online conference ‘Audiences beyond the multiplex: understanding the value of a diverse film culture’.
At a key moment for film exhibition, the conference raises questions about how we might think differently about audiences and their relationship with film, and how these insights can support audience development.
As part of the conference, Dr Polina Zioga and Dr María A. Vélez-Serna will present their latest research on ‘Interaction Design for Audiences: A Proposition for Building Resilience and Recovery for COVID-safe Independent Cinemas’ (Session 9 ‘Audiences, accessibility and responding to the pandemic’, 3 March 2021, 11:50-13:00).
[…] interaction design and technologies can help independent cinemas to engage and galvanise new audiences to patronise COVID-safe venues. From low-end online platforms, to high-end immersive experiences, new technologies are transforming connectivity across society, and have the potential to support access for D/deaf, neurodivergent, and disabled audiences, but adoption by exhibitors is so far limited. We outline the research needs and priorities in this field. These include identifying facilitators and obstacles to industry adoption of interactive forms, and mapping experiences and attitudes across the sector. Together with directions for immediate practical solutions, it is crucial to gather critical data for future research use, in order to pave the way for long-term solutions and design innovation, so that the sector can build resilience, recover and reach underserved audiences.
You can find more information about the conference here, together with the free registration.
Interactive Filmmaking Lab® 