Over the past eight months, the Interactive Filmmaking Lab® has been featured across a spectrum of outlets – from international press to local media. It all began with coverage of our project This Place Has Its Own Air, which was showcased at the SPARK Festival 2024 in Hong Kong, in partnership with the Clean Air Network and the British Council Hong Kong, and culminating most recently with a feature in the Business & Intellectual Property (BIPC) Centre Glasgow March 2025 newsletter.
Sparking Creativity in Hong Kong
In early September, The Standard highlighted This Place Has Its Own Air as a ‘key event’ at the SPARK Festival 2024 in Hong Kong. The article shone a light on ‘the potential that interactivity and data can give us to transform the way we understand the world and communicate, but also to achieve change’, and how we aim ‘to make air pollution more tangible’ by ‘helping people to get to know the environment better and encouraging them to reflect on environmental issues.’
Read the full article on The Standard.
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Image: Dang, D. (2024) ‘Wellness fest to spark creativity’. Interview with Polina Zioga and Catherine M. Weir. Interviewed by Disu Dang for The Standard, 3 September.
Making Invisible Pollution Visible
HK01 published an in-depth article on Hong Kong’s air quality and our collaboration with the Clean Air Network for the British Council’s SPARK Festival 2024, showcasing This Place Has Its Own Air. The feature highlighted how our interdisciplinary work combines art, science, and technology to create a data-driven video-installation, enabling audiences to have a glimpse of the air they breathe, and increase their awareness of the need for reducing environmental pollution.
Explore the HK01 story (in Chinese).
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Image: Guolong, H. (2024) ‘Large-scale interactive art reveals Hong Kong’s air quality problems, making invisible pollution visible’. Interview with Polina Zioga and Catherine M. Weir. Interviewed by He Guolong for HK01, 17 October 2024. (in Chinese).
Spotlight by BIPC Glasgow
In March 2025, the Business & IP Centre Glasgow newsletter featured an interview with our founder, Dr Polina Zioga, highlighting our achievements and long-term vision for the interactive media and communications sector. The profile reaffirms our commitment to pushing the boundaries of interactive storytelling while creating a positive impact on society and the environment through projects and campaigns that make a difference.
Read the full BIPC newsletter.
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Image: Zioga, P. (2025) ‘Spotlight: Interactive Filmmaking Lab’. Interview with Polina Zioga. Interviewed by BIPC for BIPC newsletter, March 2025.
Thank you to our collaborators, supporters, audiences, and the media outlets who have shared our story. This string of features illustrates the breadth and depth of our work – and we are just getting started. Stay tuned here for deeper dives into each project and for news on what’s coming next.
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