What We Do

We Enhance Audience Engagement & Amplify Your Impact

Audiences and users demand control over their experiences

Interactivity is transforming the advertising, film, and media sectors, driving the present and shaping the future of audience engagement. It enables new and immersive audience experiences, uncovers valuable insights, and fosters a sense of empowerment.

Why interactive content matters

– Gains higher engagement compared to static content.
– Generates more conversions and views than passive content.
– Achieves greater shareability compared to static alternatives.
– Proves more effective in education than traditional formats.

Interactive content production and audience research
require specialist expertise

Founded and led by Dr Polina Zioga, the Interactive Filmmaking Lab^® addresses the challenges and complexities of developing interactive media, and designing audience research. By blending cutting-edge research with over 15 years of professional experience, we deliver innovative solutions that drive impactful results.

Emerging trends focus on personalised and immersive experiences

Our work transcends disciplines by combining interactive media with advanced technologies, and cognitive sciences including:
– 360° video.
– Extended Reality (XR).
– Brain-Computer Interfaces (BCIs).
– Electroencephalography (EEG) and Neurocinematics.

We are pioneers in using interactive media for storytelling and filmmaking, data visualisation, and audience research, creating solutions that engage audiences in meaningful ways.

What we offer

– Interactive Media Production: we create impactful productions and data visualisations that captivate audiences and inspire behavioural change.
– Audience and User Experience (UX) Research: leveraging cognitive science, we conduct in-depth user experience and audience studies to uncover unique insights.
– Consultancy: we empower organisations and professionals to harness the potential of interactive storytelling, enhancing audience engagement and impact.

Global recognition and impact

The Interactive Filmmaking Lab^® has been shortlisted at the UK StartUp Awards 2025 as Creative StartUp of the Year in Scotland and Media & Entertainment StartUp of the Year in Scotland. Our work has been commissioned and showcased internationally, including recently at the SPARK Festival 2024 ‘Healthy Futures’, in Hong Kong. It has been published in leading international conferences and journals, and featured in mainstream media.